Do you know what’s the best ass-kicking you can give to your competitors?
Ever wondered how brands cheat-code their way to success with minimal effort?
Or why you spent $$$ on a digital product although you can find that exact information for free on YouTube?
The secret lies in power words!
If you look around, you’ll observe power words almost everywhere.
Smart marketers incorporate power words in lifeless content to make it persuasive compelling to get a reaction out of the readers.
Landing pages, ads, blog posts, and emails have tons of power words that push you to buy the products instantly.
So, why are power words so compelling?
Power words hit differently. Emotional response correlates to amygdala, a part of the limbic system in the human brain that deals with emotion. Power words trigger high arousal emotions that drive amygdala to act instantly which results in a lead!
Can you imagine what it takes to be successful?
Do you know success has a strong relationship with communication?
An intelligent person with a powerful vocabulary can persuade you to do anything. Words are a weapon of mass destruction for a talented person who knows how to use them.
So, what are the different types of power words? And where can you use them?
Let’s dive in and explore the mystery behind ultimate persuasion!
7 types of power words that will help you dominate your competitors!
The power word list that I have for you includes some of my secret power words that stomp off the screen.
Each category triggers a high arousal emotion that compels the reader to act. I hope this power word list will add a lot of powerful words to your vocabulary. Enjoy the list!
Type 1: Words that make your heart sink – Fear
Fear attracts eyeballs. Everyone wants to play safe, and that’s why they take precautionary measures to ensure they never face their biggest nightmares.
You might have tried to run away from fear at many occasions, but this is your opportunity to mould it to your advantage!
Let’s jump into the power word list for the category “Fear”!
Type 2: Words that bring a moment of joy – Good news
91% to 98% of the youth surfing on the internet are dying of boredom.
What else do you expect from someone who spends their entire day scrolling through content that is full of crap?
Finally, you’re reading something worthwhile, ehm ehm!
Anyways, coming back to the point.
The good news in any content can make your audience cheer up. Sprinkle some enjoyable words on your content and VOILÀ!
Your content is ready to win hearts!
Here’s a list of words to cheer up your audience!
Type 3: Words that trigger sexual arousal – Lust
Are you wondering how the latest fashion magazine with a semi-naked model on its front page got the most sales despite all the bullsh*t inside?
It’s because SEX SELLS!
Every creation of God is amazing just like the person reading this article right now!
We all have our likes and dislikes, but what do we have in common?
Everyone likes SEX, in fact, everyone loves SEX!
That’s why over 20% of ads in the digital industry have sexual imagery.
Below is a list of words you can use to spice up your content with A LOT of sexual arousal!
Type 4: Words that fuel the fire – Anger
8.9% of Americans and 12.0% of the British have serious anger management issues with easy access to guns!
You do not want to tease them. Or do you?
We, B2B copywriters, love to tickle weak spots.
Why? Because it helps us communicate!
If a title makes you explode, you’re highly likely to click on it because it’s relevant to you! That’s the basic purpose of the words that fuel the fire!
Check out our list of power words that will make your audience burn up!
|Ass kicking||Pain in the ass|
|Big mouth||Pissed off|
|Force-fed||Sick and tired|
|Full of shit||Slap|
|High and mighty||Snivelling|
|Know it all||Terrorize|
|Loser||Up to here|
Type 5: Words that bring up dollar-sign eyes – Greed
Isn’t it annoying when your Facebook feed refreshes automatically?
Tell me, how will you feel if you were scrolling down your Facebook feed and you come across a post that goes like, “Skyrocket your earnings with this unique shortcut!”, and right at that moment Facebook decides to refresh your feed.
If a sudden frustration just built up inside you, do you know why?
The post title was able to trigger your inner desire.
Do you want to spark this feeling in your audience? Here’s a power words list that will help you give your audience dollar-sign eyes!
|Ahead of the game||Kick ass|
|At the top||Legendary|
|Don’t miss out||Promote|
|Envy||Sale ends soon|
|Hurry||While they last|
Type 6: Words you can count on – Trust
Why do people shop from Amazon repeatedly even though there are dozens of online stores that provide better service?
It’s all because of trust.
Trust develops a relationship. Millions of people land directly on Amazon because they trust the company. You can be one of them!
To develop trust, you require a strong word bank of power words.
Here are a few powerful words from our list!
|Above and beyond||Privacy|
|Cancel anytime||Scientifically proven|
|Ensured||That never fails|
|Fierce||Try before you buy|
|No questions asked||Wacky|
|No risk||Well respected|
|No strings attached||Withheld|
Type 7: Words that killed the cat – Curiosity
What if I tell you that your website can get 100,000 authentic high-quality visitors overnight?
Are you curious to know the how?
Well, you can get 100,000 visitors overnight by paid advertisements. But that’s not my point here.
So, what is it?
My offer of 100,000 authentic high-quality website visitors made you curious and that’s why you continued to read further!
You can write content that makes your audience curious with these power words below.
|Be the first||Members only|
|Become an insider||Myths|
|Behind||Never seen before|
|Behind the scenes||Off the record|
|Black||On the QT|
|Cloak and dagger||Restricted|
|From the vault||Supercharge|
|Ignite||Tried to hide|
|Insider||Under the table|
That’s A LOT of words for you to digest!
For your convenience, I’ve got a PDF file containing having all these power words for you! Click the button below, drop your full name, and your email address where you’ll receive my copy of 811+ power words that sell like crazy!
Now that you have the arms to turbo-charge your marketing, it’s time you learn exactly where you can use your powerful arsenal!
Power words in action
Below are 7 places where you MUST include power words to attract eyeballs.
- Email Subjects
- Landing Pages
- Call to Actions
- Product Names
Let’s discuss these points.
1. Power words in headlines
Your title is the most significant part of your content. All viral-worthy articles have one thing in common, an irresistible headline!
Newspaper and fashion magazine editors use power words habitually in every headline because they know these words makes a difference.
Tell me, how many articles do you read per day? Do you read the entire content or just the headlines?
Do you understand the difference? You skip certain articles just after reading the headlines because they lack power words. Power words grab attention and hold it till the very last word!
Here is a powerful headline from one of our blog post published on Hackiva!
Power words in email subjects
I get over a dozen emails every day. But, only 2 to 3 emails leave a remarkable impression.
Do you know why?
It’s because most of the emails landing in my inbox have a disengaging subject line.
Believe me, the subject line is the most valuable field in any email. If you’re sending out thousands of emails daily with a strong subject line, you can expect powerful feedback from your campaign.
Subject lines can drastically improve your email open rate! Here are couple of good email subject lines!
On the other hand, here are a few crappy subject lines.
Power words in popups
Do you use popups on your website? Do you know what you can achieve with astonishing popups if they’re loaded with power words?
A powerful popup is all you need while collecting emails and visitor data from your website. In fact, according to Google, powerful popups increase the conversion rate by 40%!
Check out this powerful popup to learn how copywriters incorporate power words in popups!
Power words in landing pages
I hate navigating dozens of web pages before I buy the product I desire! Do you?
Isn’t it ridiculous to develop several pages and redirect your customer to every page before you sell them your product or service? Well…, that’s why most sellers use landing pages! Are you a landing page seller?
Does your landing page communicate your story effectively? Are you able to summarize dozens of web pages on a single landing page to double your conversions?
Power words can help you tell your story, persuade your audience, and boost your sales if you use them impressively on a landing page!
Here is an example of a landing page with tons of power words!
Power words in a call to action
It all comes down to this! Call to action is the focal point of your hard work!
You can either win new customers or screw your entire project in a couple of seconds.
A compelling call to action button is all you need to give your customers a final push to buy your service or product. Small business websites spend thousands of dollars to get a web copy with a powerful call to action button.
Because the call to action buttons are the gateway to the checkout page! Call to action buttons help you collect new leads that skyrocket your small business!
Luckily, you’ve found our power word guide that can help you craft a powerful call to action button for your website. Below is an example of how you can use power words in your call to action buttons.
Power words in testimonials
Are you struggling to get testimonials that convey your commitment to your audience? Despite all the effort your small business puts in to provide value to your customers, their testimonials are unable to pack a punch to the reader.
Do you wonder why? Do you know how you can get authentic yet impressive testimonials from your existing clients?
Ask your clients to add a few power words here and there in their next testimonial. Power words can enhance the quality of content while making it look more persuasive and legit to the reader!
Powerful testimonials can help your small business build long-term relationships with customers as they are the symbol of trust. According to a 2014 report, testimonials are the most effective part of the content on any business website. Testimonials contribute to a whopping 89% of effectiveness rating!
Here are a few examples of power words in testimonials from our website, Hackiva!
Power words in product names
Do you want your product to become the centre of attention in your niche? Do you know how you can make your audience crave your product?
Are you planning to lure your audience to make a sale?
You can’t find the mind-blowing words to fuel your content. Fortunately, we have a great tip for you!
Well…, it’s obvious.
Thousands of companies use power words in their product names to catch potential customers’ attention. If you want your customers to cherish your product, you need a strong name that goes with the amazing value your product offers to the society.
Here are a few examples of well-known products that use power words in their names!
You now know where you can use power words for massive conversions.
A weapon in the hand of a newbie can be devastating!
Before you practice your vocabulary against thousands of competent competitors, you must know the mistakes new writers make while crafting a compelling sales copy for their small business.
Never oversell your product or services
When was the last time you bounced back from a landing page just because it was overselling the product or service?
Content with tons of features and benefits is great!
But, excess of anything is bad!
You might wonder why?
Overselling can kill the user experience because there’s no such thing as a perfect product. If you’re claiming to solve every problem of your customer with a single product, that’s too good to be true.
Moreover, if you’re dying to destroy your company’s reputation, you’re on the right track! Because overselling can easily present a bogus image of your product to your target audience.
List down the unique features and benefits of your product and use them to attract your audience.
Maintain a balance and try to use power words where necessary!
Avoid using power words at unnecessary places
Stuffing power words in every paragraph will never help. Just because you’re loaded with hundreds of power words doesn’t mean you can use them everywhere to gain the upper hand.
It’s like, you keep on adding sugar, thinking that the sweet dish will turn out to be awesome. Instead, it gives diabetes to anyone who eats it!
Sugar is the key ingredient of a mouth-watering dessert, but unnecessary use of sugar can damage the final outcome.
Needless power words in headings and sentences can negatively impact your copy and ultimately lead you to miss high-income sales!
There’s no such rule as to how many power words you should use per 500 words copy.
I recommend power words at places where you want to emphasize and paint a picture of your prospects in your reader’s mind.
Stop being self-obsessed!
How many times per day do you look at yourself in the mirror?
We all know you’re beautiful, but do you have to remind yourself about this daily?
Does your website explain how amazing your product or services are instead of providing value to your visitors? Are you using the “We” language in your copy?
I hate to break it to you, but your web copy is self-obsessed. And it sucks!
Try changing that, read below to know how!
For me, the most powerful power word to ever exist in copywriting history is “You”.
Scroll through Hackiva, and you will find dozens of “You” language sentences and paragraphs. Do you know why “You” is so powerful?
It’s because “You” is reader centric. It brings value to the reader, keeps the user engaged, and conveys your message directly to the reader. “You” is a blessing in disguise because it’s never considered as a power word by most users. What else do you need?
Stop being self-obsessed and start using “You” language to persuade your visitors!
Power words continue to be a priceless asset to every copywriter. Building a power words list can take days, or maybe weeks if you’re precise. Hackiva is a duo of professional B2B copywriters who are willing to produce stunning sales copy for your small business.
With our techniques, you’ll get a perfect amalgam of power words and famous copywriting formulas in a persuasive copy that will help you generate leads!
Did you like our article? We would love to know how you feel after reading it till the end. Comment below!